The Story Behind Our Name: Kermodee

The Story Behind Our Name: Kermodee

At Kermodee, we believe in more than just fashion - we believe in meaningful connection. Our name, emblem, and designs are deeply rooted in Canadian identity, values, and spirit. Behind it all is the story of the Kermode bear - a symbol of strength and rare beauty that defines Canada and inspires everything we create.
Watch The Story in Motion

Why “Kermodee”?

The unique spelling “Kermodee” was inspired by our 12-year-old daughter, who came up with the name during a simple family dinner - a moment that now lives at the heart of our brand.
The Kermode bear, a rare and majestic subspecies of the black bear found only in Canada's beautiful British Columbia, is distinguished by a recessive gene, which gives about one in ten bears cream-colored fur, creating their rare and captivating appearance.
Sacred to Indigenous cultures, the spirit bear holds profound meaning, representing purity, harmony with nature, healing, strength, and a strong connection to the land - a powerful reminder of the interconnectedness of all life.
It reminds us that beauty lies in uniqueness—and that diversity is strength. These are the values that shape both Canada and Kermodee.
Driven by Canada's diverse spirit, Kermodee brings people together through style, meaningful stories, and shared values. Our name is a tribute to the country's extraordinary natural beauty and heritage, reflecting our commitment to honoring and sharing it with the world.

The Emblem That Speaks

Our circular emblem, proudly placed on the left chest of the Kermodee Spirit T-Shirt, brings this story to life. Made from a proprietary blend of premium materials and metal alloys, the emblem features a golden-outlined Kermode bear standing tall—a visual celebration of strength, rarity, and unity.

Model wearing Kermodee Spirit T-Shirt featuring emblem, Canada silicone patch on the back below the neckline. Close-up of the gold-outlined Kermode bear emblem on Kermodee Spirit T-Shirt.

Signature Canadian Details

Turn the shirt around, and you’ll see a subtle black-and-white silicone detail that simply reads: CANADA – quiet, yet powerful.
On the right-side seam, you’ll find our signature red and black woven label proudly reading KERMODEE. This bold accent complements the powerful colors that define both our brand identity and the spirit of Canada.
Join us on this journey of unity, strength, and design — inspired by Canada, crafted for you.

Back to blog